Mercedes-Benz USA Celebrates 130 Years in Motorsports with Second Race Day Experience in Downtown Austin, Texas

• Mercedes-Benz USA hosted its second immersive Race Day experience at the iconic Jo’s Coffee in Austin, Texas during the Unites States Grand Prix weekend to commemorate 130 years in motorsports
• Event highlights featured an appearance by Mercedes-AMG® PETRONAS F1 Team Junior Driver Kimi Antonelli, stunning displays of AMG® models—including the Mercedes-AMG® F1 W15 Formula 1 car—and interactive activities like Formula 1 simulators
• The event attracted approximately 6,000 attendees, including fans, customers, and special guests

Continuing the celebration of 130 years in motorsports, Mercedes-Benz USA (MBUSA) hosted an exciting two-day Race Day experience in downtown Austin, Texas during the 2024 United States Grand Prix weekend. The iconic Jo’s Coffee on South Congress Avenue was transformed into a vibrant pit stop, drawing in F1 enthusiasts, customers, and special guests, including notable attendees like local DJ Confucius Jones and Mercedes-Benz brand ambassadors Jessica Hart & James Kirkham. This Race Day experience follows the successful launch of the inaugural Race Day watch party at Mercedes-Benz Stadium in Atlanta during the 2024 Canadian Grand Prix, continuing MBUSA’s commitment to engaging fans in exciting ways.

Saturday morning, attendees were treated to a surprise appearance by Mercedes-AMG® PETRONAS F1 Team Junior Driver Kimi Antonelli, who joined in the festivities and engaged with fans. Kimi will join the driver lineup next season and is the second to graduate the team’s junior program after teammate George Russell.

“It’s been awesome to be here at the Mercedes-Benz Race Day experience in Austin. Celebrating such a significant milestone for Mercedes-Benz with the local F1 fans here in Texas has been brilliant; their energy and passion has been so cool to see. As a member of the team’s junior program, I’ve learnt so much about the incredible history of Mercedes-Benz and Mercedes-AMG®. Being here to mark that is an honor and I can’t wait to see the support for myself and the team here next year when I am on the grid as a fully-fledged race driver.”
Andrea Kimi Antonelli, Mercedes-AMG® PETRONAS F1 Team Junior Driver

Highlighting the brand’s performance pedigree, a stunning array of AMG® models was on display, including the Mercedes-AMG® F1 W15 Formula 1 car, AMG® GT 63, AMG® GT3 ‘RAW SPEC’ and AMG® SL 63 S E PERFORMANCE. Attendees also had the opportunity to purchase exclusive Mercedes-AMG® and Mercedes-AMG® PETRONAS F1 Team merchandise, alongside an exciting raffle offering guests a chance to win exclusive Race Day and AMG® items. All proceeds from the raffle benefited Mercedes-Benz’s nonprofit partner, Safe Kids Worldwide. Guests also enjoyed interactive experiences, including Formula 1 simulators.

“This Race Day experience is a testament to our ongoing celebration of 130 years in motorsport. The legacy of Mercedes-Benz in racing is profound, and after our success with Race Day in Atlanta, it was exciting to bring our passion for the sport to life in Austin, uniting F1 fans in a truly immersive way.”
M. Bart Herring, Vice President of Sales and Product

Under the motto “Defining Motorsport since 1894,” Mercedes-Benz proudly commemorates its rich history, which began with the first competitive automobile ride from Paris to Rouen on July 22, 1894. Today, Mercedes-AMG® continues to lead the way in motorsports, boasting numerous victories, accolades and championships in Formula 1, GT customer racing and Esports.

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About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at www.mbusa.com and www.mbvans.com.